Work & Wins

Methods+Mastery is a Google-specialized public relations, analytics and creative agency. In my time at the agency, I’ve worked across both hardware and software accounts on Fitbit, Google Home + Nest, Gemini, Search, and Maps + Waze.

Working in earned media, I’ve placed product reviews, evergreen and timely proactive story-telling, launch announcements, travel trends + features pieces and more.

I’ve also been part of the go-to-market strategic communications planning for six hardware launches and several key software product launches and updates across the portfolio.

  • Fall 2023: Pixel Watch 2, Fitbit Charge 6

  • Spring 2024: Fitbit Ace LTE

  • Fall 2024: Pixel Watch 3, Google TV Streamer, Nest Learning Thermostat (4th-gen), Gemini Live, Gemini in Maps, Cheapest Flight tab + more

Beyond planning and post-launch review efforts, I’ve built and landed several timely and evergreen proactive concepts to promote ongoing coverage beyond launch and supported large-scale consumer press events, including Google’s annual ‘Tis the Season and summer travel events.

HEADLINES

HEADLINES

Planning a wedding? Let Gemini help with these 7 prompts

“As more couples turn to technology to enhance their wedding preparations, Gemini AI stands out as a pivotal tool in transforming wedding stress into wedding success. Its ability to handle diverse tasks with a personalized approach makes it an invaluable asset for any couple ready to embark on the journey to marriage.”

TikTokkers are turning Google Street View into a nostalgic time machine

"Google's been driving Street View cars around the world for nearly two decades now. And TikTok has recently discovered that backlog of images is ripe with nostalgia... Looking at old images on Street View are a window into an old version of your life, one you left behind but recall with fondness."

These Travel Hacks Are Everywhere. That Doesn’t Mean They Work.

"Learn how to use Google flights. If you’re not already using Google Flights to find deals, you’re missing out. There are countless tutorials on how to use it to find your next vacation spot, especially if you’re on a budget."

I Thought I’d Hate AI in Home Security. I Couldn’t Have Been More Wrong

“My Nest Doorbell, with its years of AI model training, is extremely accurate. I can't think of one time that Google's algorithm has gotten a package or human mixed up — unlike some object detection, which occasionally skips packages to focus on the people putting them down. Or my colleague's Eufy cam, which has been known to identify her cat as a human.”

Six Trends That Will Change the Way You Travel This Summer

“On the tech side, Alphabet Inc’s Google has continued expanding accessibility features into Google Maps, including wheelchair accessible place listings. Also new are screen reading and voice guidance for blind or low-vision travelers, which tell users when say, they’re going the wrong way.”

The latest Google Nest Learning Thermostat is the perfect example of a gorgeous piece of tech that works and promises to remain relevant.

“Google was a pioneer in the smart thermostat market, and its Nest lineup of thermostats has proven to be future-proof and innovative, maintaining popularity for years. The recent launch of the Nest Learning Thermostat (fourth generation) proves that Google continues to nail the market.”

The 10 most popular travel destinations this Thanksgiving, according to Google Flights

“With Thanksgiving a little over two months away, it's a good time to think about booking flights, and Google Flights' most-searched travel destinations might serve as some inspiration.”

Google Pixel Watch 3 review: the smartwatch I’ve been waiting for

“Google’s latest smartwatch checks almost every box I could ask for, and it’s one of my favorite wearables I’ve used this year. It’s exactly what I’ve wanted from the Pixel Watch since the first model debuted in 2022, and aside from a couple of little quirks, I really couldn’t be happier with it.”

The New Google TV Streamer Is Faster and Better Looking Than Ever

“There are a few products in our lives we want to use all the time and never have to think about. Faucets come to mind—you want your faucet to turn on and off, not leak. That’s about it. Google’s new Google TV Streamer is an Android-powered TV faucet that never leaks.”