Campaigns
Each of these campaigns were semester-long efforts to support assigned clients or mock clients in public relations, advertising, and social media marketing.
Cosmo’s Sober Bar & Nightclub | Public Relations Campaign
“We believe nights off don’t mean nights in. So, grab your friends, skip the pregame and let the good times roll at Cosmo’s.”
We created a PR agency, sPRout, and a mock client, Cosmo’s, to complete our Public Relations senior capstone project.
This project includes both a written public relations plan and the final campaign pitch.
nuuly | Public Relations Writing Portfolio
This portfolio includes traditional written materials such as a media alert, press release, and media pitch, as well as key messaging, social media auditing, a blog, and a speech.
versalie. | Social Media & Influencer Marketing
“Claim your clarity with versalie.”
This social media marketing and influencer strategy is the deliverable of a semester-long case competition hosted by Johnson & Johnson, now Kenvue.
We created the messaging and campaign goals as well as content planning and influencer community.
Awarded 2nd place by versalie. executive leadership among 5 competing teams.
Chamberlain Coffee | Advertising Concept Pitch
“Caffeine you can count on.”
Responsible for ideation and execution mock of a digital advertising campaign for client, Chamberlain Coffee.
Center in the Park | Public Relations Campaign
“To promote positive aging in the local Philadelphia community.”
Junior year public relations semester-long project to support a Philadelphia-local non-profit. We identified the problem and created materials and campaign strategy to increase awareness and membership rate.
This project includes both a written public relations proposal and a final campaign pitch.